It’s honestly hard to believe the end of summer is quickly approaching and that I’ve spent the past four months fully immersing myself in the world of condo-living. By next week I’ll be back in the lecture halls of Carleton, wondering where all this time went.
While it lasted, my time here at Tridel as a summer intern has been amazing. They say you know you’ve had a good job when you enjoy it so much it doesn’t actually feel like work. Whether it was visiting a construction site, writing a post, or creating a video, I truly enjoyed the various processes that went along with maintaining tridelbelinda.com. I was fortunate enough to check out every current Tridel development (and there are about twenty of them across the GTA!), noting the unique features of each one.
I want to thank E-Marketing Manager Gino Maulucci for not only giving me the opportunity to apply the journalism skills I learnt in school, but allowing me to expand upon these skills. He gave me the freedom to experiment creatively with different techniques (sound bites, sound slides, slideshows etc.), and in many instances I was learning as I went along. I want to also thank Senior VP of Sales and Marketing Jim Ritchie for overseeing everything, as well as AJ DelZotto for teaming up with me on some of the videos.
I love the bold direction Tridel’s taking with social media, and am thankful to have been a part of it. Besides the blog site, I found it extremely effective to interact with the public using Twitter and Facebook, while communicating through different mediums like video and photography.
The housing community seems to have embraced social media as well, with sites like Buzz Buzz Home, The Red Pin, and Urban Toronto forming a very active community on Twitter. It’s great to read up on the wealth of great content that’s out there.
Because it’s hard for an individual to relate to a product or large company, one of my goals for the summer was to give a more human face to the brand. The ideas shared on the blog and Twitter feed had a distinct personal edge to them, as they were through my perspective – an average Torontonian with a genuine interest in the housing market. With that in mind, I was able to be honest and unfiltered with my posts. I hope that through my eyes, I’ve given you guys an interesting and informative look at the many exciting projects Tridel has in development.
It’s overwhelming to see the site has gotten almost 5600 hits. Thanks to each and every one of you who’s read my posts and shown support!